2026 T\u00fcrkiye Bankas\u00fcrans Zirvesi, Radisson Collection Hotel Vadistanbul\u2019da ger\u00e7ekle\u015ftirildi. Bankalar, sigorta \u015firketleri, insurtech ve fintech giri\u015fimleri, teknoloji sa\u011flay\u0131c\u0131lar\u0131, akademisyenler ve kamu temsilcileri ayn\u0131 platformda bulu\u015ftu. \u201cBankas\u00fcrans\u2019ta Reach4 D\u00f6nemi Ba\u015fl\u0131yor! Ak\u0131ll\u0131 B\u00fcy\u00fcme Stratejisi\u201d temas\u0131yla d\u00fczenlenen zirve, sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik \u00f6nemli ba\u015fl\u0131klar\u0131n tart\u0131\u015f\u0131ld\u0131\u011f\u0131 bir bulu\u015fma oldu.<\/p>\n
Bu y\u0131l zirvede \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda penetrasyon odakl\u0131 b\u00fcy\u00fcme, yapay zeka destekli d\u00f6n\u00fc\u015f\u00fcm, m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131ran deneyimler ve g\u00f6m\u00fcl\u00fc sigortac\u0131l\u0131k yer ald\u0131. Ayr\u0131ca sat\u0131\u015f s\u00fcre\u00e7lerinde \u201cAI Co-Pilot\u201d kullan\u0131m\u0131yla insan kayna\u011f\u0131n\u0131n teknolojiyle g\u00fc\u00e7lendirilmesi, sekt\u00f6r\u00fcn yeni yol haritas\u0131 olarak de\u011ferlendirildi.<\/p>\n
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Zirve \u00f6ncesi Haberler.com mikrofonuna konu\u015fan Acerpro Genel M\u00fcd\u00fcr\u00fc Fatih Acer, zirvenin \u00e7\u0131k\u0131\u015f noktas\u0131n\u0131 anlatt\u0131. Acer, 21 y\u0131ld\u0131r bankas\u00fcrans teknolojileri geli\u015ftirdiklerini belirterek, sekt\u00f6r\u00fcn geli\u015fimine katk\u0131 sa\u011flamak amac\u0131yla bu etkinli\u011fi d\u00fczenlediklerini ifade etti.<\/p>\n
\u0130lk zirvenin 2015 y\u0131l\u0131nda yap\u0131ld\u0131\u011f\u0131n\u0131 hat\u0131rlatan Acer, bu y\u0131l d\u00f6rd\u00fcnc\u00fc kez d\u00fczenlenen organizasyonun InsurTech Hub ve T\u00fcrkiye Sigortas\u0131 \u0130leti\u015fim Birli\u011fi deste\u011fiyle ger\u00e7ekle\u015ftirildi\u011fini s\u00f6yledi.<\/p>\n
Acer, bankas\u00fcrans\u0131n sigorta sekt\u00f6r\u00fc i\u00e7indeki pay\u0131n\u0131n h\u0131zla artt\u0131\u011f\u0131n\u0131 vurgulad\u0131. Bu alan\u0131n sekt\u00f6r\u00fcn yakla\u015f\u0131k y\u00fczde 20\u2019sini olu\u015fturdu\u011funu, ge\u00e7ti\u011fimiz y\u0131l ise y\u00fczde 22 seviyesine ula\u015ft\u0131\u011f\u0131n\u0131 belirtti. Acer, “Bankalarda ciddi bir m\u00fc\u015fteri veri taban\u0131 var. Fakat bunlar\u0131n \u00e7ok az bir k\u0131sm\u0131 sigortayla bulu\u015fabiliyor. \u00c7\u00fcnk\u00fc finansal \u00fcr\u00fcnlerle ili\u015fkili olarak sigorta satabiliyorlar. Kredi ili\u015fkisiz \u00e7ok az \u00fcr\u00fcnler sat\u0131labiliyor ama sat\u0131lmaya ba\u015fland\u0131.” dedi.<\/p>\n
Zirvede a\u00e7\u0131k bankac\u0131l\u0131k modelinin ard\u0131ndan a\u00e7\u0131k sigortac\u0131l\u0131k kavram\u0131 da g\u00fcndeme geldi. T\u00fcm sigorta hizmetlerinin tek platformda sunulabilece\u011fi yeni yap\u0131n\u0131n, bankalar arac\u0131l\u0131\u011f\u0131yla daha etkin \u015fekilde hayata ge\u00e7irilebilece\u011fi de\u011ferlendirildi. Fatih Acer \u015fu ifadeleri kulland\u0131:<\/p>\n
“Art\u0131k a\u00e7\u0131k sigortac\u0131l\u0131k da a\u00e7\u0131k bankac\u0131l\u0131ktaki gibi \u00fclkemizdeki t\u00fcm sigorta hizmetlerini bir arada bulu\u015fturan platformlar\u0131n bankalar\u0131 \u00e7ok daha iyi yapabilece\u011fi ve yapay zeka gibi teknolojiyi \u00e7ok daha iyi kullanabilece\u011fi bu zirvede konu\u015fuluyor, tart\u0131\u015f\u0131l\u0131yor. \u00d6zellikle bu sene b\u00fcy\u00fcme y\u0131l\u0131 ilan ettik. Bankas\u00fcrans\u2019ta \u00f6zellikle yepyeni bir terminoloji Reach4 metodolojisi ile bankalar sigortada nas\u0131l b\u00fcy\u00fcyebilir bunlar\u0131 tart\u0131\u015f\u0131yoruz. Umuyorum zirve sonunda t\u00fcm paneller \u00e7ok de\u011ferli sekt\u00f6re katk\u0131lar sa\u011flar ve sekt\u00f6r\u00fcm\u00fcz\u00fcn geli\u015fimine \u0131\u015f\u0131k tutar diye d\u00fc\u015f\u00fcn\u00fcyorum.”<\/p>\n
Kaynak: Haberler.com<\/p>\n","protected":false},"excerpt":{"rendered":"
2026 T\u00fcrkiye Bankas\u00fcrans Zirvesi, Radisson Collection Hotel Vadistanbul\u2019da ger\u00e7ekle\u015ftirildi. Bankalar, sigorta \u015firketleri, insurtech ve fintech giri\u015fimleri, teknoloji sa\u011flay\u0131c\u0131lar\u0131, akademisyenler ve kamu temsilcileri ayn\u0131 platformda bulu\u015ftu. \u201cBankas\u00fcrans\u2019ta Reach4 D\u00f6nemi Ba\u015fl\u0131yor! Ak\u0131ll\u0131 B\u00fcy\u00fcme Stratejisi\u201d temas\u0131yla d\u00fczenlenen zirve, sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik \u00f6nemli ba\u015fl\u0131klar\u0131n tart\u0131\u015f\u0131ld\u0131\u011f\u0131 bir bulu\u015fma oldu. Bu y\u0131l zirvede \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda penetrasyon odakl\u0131 b\u00fcy\u00fcme, yapay zeka […]<\/p>\n","protected":false},"author":0,"featured_media":8262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[274,115,126,106,397],"class_list":["post-8261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-banka","tag-ekonomi","tag-finans","tag-guncel","tag-sigorta"],"_links":{"self":[{"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/posts\/8261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8261"}],"version-history":[{"count":1,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/posts\/8261\/revisions"}],"predecessor-version":[{"id":8267,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/posts\/8261\/revisions\/8267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=\/wp\/v2\/media\/8262"}],"wp:attachment":[{"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boluyankihaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}